How to Configure the BOGO Upsell Campaign
"Buy X Get Y" options are a popular way to encourage your customers to purchase additional items. You can use our app's BOGO Upsell Campaign to add this feature to your store, increasing your sales.
On this page:
Configuring the Campaign
The first step, is to add a new campaign and configure its settings.
- Select Add Campaign in the top right hand corner of the app's dashboard page, and then Select BOGO from the Upsell Campaigns section.
- Give your campaign a title, we'll pick "New BOGO campaign" for this example.
- Configure the "Customer Buys" section of the app's settings. This is the "Buy X" part of the "Buy X Get Y" campaign. You can set the quantity of products they need to buy, and then either select what products they need to buy. You can select a maximum of 100 products this way. We'll select a quantity of two and require that the customer buys the product "Pants" for this example
If you want to add a lot of products, you can switch the setting from "Products" to "Collections" and select entire collections to include instead. This is available for both the Customer buys and Customer gets settings.
- Next, you can configure the "Customer gets" settings. This is the "Get Y" part of the "Buy X Get Y" campaign. You can select which products the customer gets with the "Select Products" button. You can select the number of items that the customer gets. You can also choose what kind of discount they receive. This can be an amount ("$10 off") a percentage ("15% off") or the item(s) can be received for free. In this example, they will receive one T-Shirt for free.
That's it for the initial setup! Next we will look at how you can configure the display of the campaign so that it is advertised on your Product and Cart pages, and as a Pop-up.
Product page Configuration
By default, the BOGO Campaign offer will appear on your product pages. If you prefer not to display it there, you can easily disable it by toggling this button:
Our app offers two levels of customization for your product page display:
- Basic Configs: Provides essential settings.
Full Configs: Unlocks more advanced options, including font size, font weight, background color, and more, allowing for deeper visual personalization.
Customize the appearance of your BOGO Campaign on the product page with a variety of options. You can easily adjust the title, text color, price colors, and the "Add offer to cart" button, and other elements.
As you make changes, you’ll see a live preview on the right side of the screen, so you can instantly visualize how the widget bundle button will appear to your customers.
Cart page Configuration
When a customer adds a product that's part of the "Buy X" part of the BOGO offer to their cart, a BOGO Button will appear just below the product name. When the customer clicks this button, a popup will open, allowing them to view and add the bundle offer. Here's how it looks:
By default, the widget bundle button will automatically display on your cart page. If you'd prefer not to show it there, you can simply turn it off using this toggle:
Just like the product page configuration, the cart page configuration offers two levels of customization:
- Basic Configuration – Gives you quick access to essential settings.
- Full Configuration – Lets you fine-tune the design with options like font size, font weight, background and button colors, and more.
Popup Configuration
The Popup configuration is where you can customize the popup that appears when customers click either the product page widget edit button or the cart page widget button. The BOGO popup contains one tab to select what the full price items are, and another for the discounted of free items.
Here's an example of what it looks like in the store:
Just like other campaign configurations, you can customize the appearance of your popup for the BOGO campaign with a variety of options using the Basic configs or Full configs. You can easily adjust the button text, text color, background color, and other elements to match your brand.
That's everything you need to know to increase your sales by setting up a BOGO discount offer on your store with our app!
If you have any questions about this, or anything else, you can reach out to us by email at help@hextom.com and we will be happy to assist you!