How to configure the Product Image Overlay

The Product Image Overlay is a feature within Boost Campaigns that allows you to add dynamic, visually engaging overlays on your product images. This helps attract attention, highlight promotions, and enhance the shopping experience.

Overlay Types

There are three overlay types to choose from — and you can use all of them together on the same campaign. 

Sales Countdown Timer

Adds a live countdown to your product images to create urgency. Pick from two timer modes:

• Fixed Timer – Counts down from a set number of minutes
• Generic Timer – Counts down to a specific date and time (based on your local timezone)

Customize the position, language, digit background color, font color, font size, and display format (e.g., HH:MM:SS      or "__ hours __ minutes").

Image Label:

Overlays a text label directly on your product image — great for promo messages or custom tags. Customize the shape, background color, font color, font size, and position.

Sales Sticker

Applies a graphic sticker to draw attention to sales or discounts. You can:

• Pick from built-in preset stickers
• Upload up to 5 custom images (JPG, PNG, or GIF — max 3MB each)

Customize the sticker's position and size, with separate sizing options for Collection Pages vs. Product Pages, and Desktop vs. Mobile views.

Where Overlays Display

Overlays are enabled on Collection Pages and Product Pages by default. You can also turn them on for Featured Collections on the Home Page:

How to Set It Up

Follow the steps below to add an image overlay to your Boost Campaign.

Step 1: From the app dashboard, click Add Campaign.

Step 2: Choose a Campaign Type Select Reduce Cart Abandonment, then you may pick a campaign that includes a Product Image Overlay — such as Low Stock Alert, Limited Availability, or Sale Badge.

Step 3: On the campaign configuration page, under Home/Collection Page Config enable your preferred overlay type.

Step 4: Customize your overlay to your liking — adjust the message, position, colors, size, and anything else available for your selection.

Optional Step: Want to show your overlay to a specific audience? You can configure a targeting rules:

Step 5: Hit save and your overlay goes live as an active campaign. That's it! 🎉

If you have any questions or concerns, please don't hesitate to reach out to us at help@hextom.com.